Gati 50 vjet pasi Yvon Chouinard themeloi prodhuesin e veshjeve t\u00eb jashtme Patagonia, ai po heq dor\u00eb nga kontrolli p\u00ebr t\u00eb mir\u00ebn e planetit. Kompania, e vler\u00ebsuar n\u00eb 3 miliard\u00eb dollar\u00eb, tani \u00ebsht\u00eb n\u00eb duart e dy entiteteve – Patagonia Purpose Trust dhe Holdfast Collective. Familja Chouinard ka transferuar t\u00eb gjith\u00eb pron\u00ebsin\u00eb e saj tek k\u00ebto organizata, t\u00eb cilat do t\u00eb sigurojn\u00eb q\u00eb vlerat e Patagonis\u00eb t\u00eb vazhdojn\u00eb t\u00eb ruhen.<\/p>\n\n\n\n
Chouinard, gruaja e tij dhe dy f\u00ebmij\u00ebt e rritur vendos\u00ebn aksionet e tyre me votim t\u00eb Patagonis\u00eb, q\u00eb p\u00ebrfaq\u00ebson 2% t\u00eb aksioneve t\u00eb p\u00ebrgjithshme, n\u00eb Besimin e Q\u00ebllimit t\u00eb Patagonis\u00eb. Besimi i ve\u00e7ant\u00eb ka nj\u00eb struktur\u00eb ligjore q\u00eb garanton se vizioni i kompanis\u00eb nuk do t\u00eb devijoj\u00eb kurr\u00eb nga q\u00ebllimi i Chouinard – q\u00eb nj\u00eb biznes fitimprur\u00ebs mund t’i jap\u00eb planetit.<\/p>\n\n\n\n
Holdfast Collective, i cili trash\u00ebgoi aksionet pa t\u00eb drejt\u00eb vote t\u00eb familjes Chouinard, \u00ebsht\u00eb nj\u00eb organizat\u00eb jofitimprur\u00ebse q\u00eb do t\u00eb p\u00ebrdor\u00eb parat\u00eb q\u00eb merr nga Patagonia p\u00ebr t\u00eb luftuar ndryshimet klimatike. \u00c7do fitim vjetor nga Patagonia q\u00eb nuk riinvestohet n\u00eb kompani do t’i shp\u00ebrndahet Holdfast Collective si divident. Organizata jofitimprur\u00ebse m\u00eb pas do t’i p\u00ebrdor\u00eb k\u00ebto fonde – t\u00eb cilat jan\u00eb af\u00ebrsisht 100 milion\u00eb dollar\u00eb n\u00eb vit – p\u00ebr t\u00eb mbrojtur natyr\u00ebn dhe biodiversitetin, p\u00ebr t\u00eb mb\u00ebshtetur komunitetet e lul\u00ebzuara dhe p\u00ebr t\u00eb luftuar kriz\u00ebn mjedisore.<\/p>\n\n\n\n
Chouinard, i cili tani \u00ebsht\u00eb 83 vje\u00e7, \u00ebsht\u00eb nj\u00eb alpinist dhe s\u00ebrfist amerikan i shk\u00ebmbinjve, i cili u mor p\u00ebr her\u00eb t\u00eb par\u00eb n\u00eb biznes n\u00eb fund t\u00eb viteve 1950. Ai filloi t\u00eb b\u00ebnte pajisje ngjitjeje dhe t’i shiste nga makina e tij p\u00ebr t\u00eb mbajtur veten. Pasi kuptoi se thumbat e \u00e7elikut q\u00eb po shiste po d\u00ebmtonin gur\u00ebt n\u00eb Yosemite, ai nxori fitime t\u00eb m\u00ebdha dhe ndryshoi n\u00eb nj\u00eb model alumini m\u00eb miq\u00ebsor ndaj mjedisit.<\/p>\n\n\n\n
Ai themeloi Patagonin\u00eb n\u00eb 1973 dhe angazhoi kompanin\u00eb t\u00eb ishte nj\u00eb burim p\u00ebr aktivizmin mjedisor. Kjo p\u00ebrfshinte angazhimin e nj\u00eb pjese t\u00eb fitimeve t\u00eb kompanis\u00eb p\u00ebr shkaqe mjedisore dhe pages\u00ebn e punonj\u00ebsve q\u00eb ishin t\u00eb p\u00ebrfshir\u00eb n\u00eb projektet mjedisore lokale. Me k\u00ebt\u00eb l\u00ebvizje t\u00eb tanishme, Chouinard thjesht po vazhdon vizionin me t\u00eb cilin ka vendosur dhe po krijon nj\u00eb rrug\u00eb q\u00eb ai t\u00eb vazhdoj\u00eb edhe shum\u00eb koh\u00eb pasi t\u00eb jet\u00eb larguar.<\/p>\n\n\n\n
\u201cP\u00ebr her\u00eb t\u00eb par\u00eb e takova Yvon kur ishte rreth 24 vje\u00e7 dhe sot, ai \u00ebsht\u00eb pothuajse 84 vje\u00e7,\u201d tha Kristine McDivitt Tompkins, e cila \u00ebsht\u00eb pjes\u00eb e bordit t\u00eb drejtor\u00ebve t\u00eb Patagonis\u00eb. \u201cN\u00eb gjith\u00eb ato vite, vizioni i tij nuk \u00ebsht\u00eb l\u00ebkundur kurr\u00eb. Ai donte t’i b\u00ebnte gj\u00ebrat n\u00eb m\u00ebnyr\u00ebn e tij dhe sipas kushteve t\u00eb tij.<\/p>\n\n\n\n
\u201cDhe nd\u00ebrsa ai \u00ebsht\u00eb n\u00eb gjendje t\u00eb mir\u00eb sh\u00ebndet\u00ebsore tani, ai donte t\u00eb kishte nj\u00eb plan p\u00ebr t\u00eb ardhmen e kompanis\u00eb dhe t\u00eb ardhmen e planetit. Un\u00eb besoj se ky plan q\u00eb ai dhe familja e tij ndihmuan n\u00eb krijimin \u00ebsht\u00eb tektonik. Do ta b\u00ebj\u00eb kompanin\u00eb m\u00eb konkurruese dhe punonj\u00ebsit e saj n\u00eb mbar\u00eb bot\u00ebn do t\u00eb fuqizohen p\u00ebrgjithmon\u00eb nga q\u00ebllimi.\u201d<\/p>\n\n\n\n
P\u00ebr Chouinard, kjo faz\u00eb e re p\u00ebr Patagonin\u00eb \u00ebsht\u00eb m\u00ebnyra e tij p\u00ebr t\u00eb mbajtur angazhimin e tij ndaj planetit. Dhe duke e b\u00ebr\u00eb k\u00ebt\u00eb, ai shpreson t\u00eb jet\u00eb nj\u00eb shembull p\u00ebr pronar\u00ebt e tjer\u00eb t\u00eb bizneseve. “Ka kaluar nj\u00eb gjysm\u00eb shekulli q\u00eb kur filluam eksperimentin ton\u00eb n\u00eb biznesin e p\u00ebrgjegjsh\u00ebm,” thot\u00eb ai. \u201cN\u00ebse kemi ndonj\u00eb shpres\u00eb p\u00ebr nj\u00eb planet t\u00eb lul\u00ebzuar 50 vjet nga tani, kjo k\u00ebrkon q\u00eb t\u00eb gjith\u00eb ne t\u00eb b\u00ebjm\u00eb gjith\u00e7ka mundemi me burimet q\u00eb kemi.<\/p>\n\n\n\n
\u201cSi lider biznesi q\u00eb nuk kam dashur kurr\u00eb t\u00eb jem, po b\u00ebj pjes\u00ebn time. N\u00eb vend q\u00eb t\u00eb nxjerrim vlera nga natyra dhe ta transformojm\u00eb at\u00eb n\u00eb pasuri, ne po p\u00ebrdorim pasurin\u00eb q\u00eb krijon Patagonia p\u00ebr t\u00eb mbrojtur burimin. Ne po e b\u00ebjm\u00eb Tok\u00ebn aksionerin ton\u00eb t\u00eb vet\u00ebm. Jam seriozisht p\u00ebr t\u00eb shp\u00ebtuar k\u00ebt\u00eb planet.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Gati 50 vjet pasi Yvon Chouinard themeloi prodhuesin e veshjeve t\u00eb jashtme Patagonia, ai po heq dor\u00eb nga kontrolli p\u00ebr t\u00eb mir\u00ebn e planetit. Kompania, e vler\u00ebsuar n\u00eb 3 miliard\u00eb dollar\u00eb, tani \u00ebsht\u00eb n\u00eb duart e dy entiteteve – Patagonia Purpose Trust dhe Holdfast Collective. Familja Chouinard ka transferuar t\u00eb gjith\u00eb pron\u00ebsin\u00eb e saj tek […]<\/p>\n","protected":false},"author":1,"featured_media":5004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[281],"tags":[],"class_list":{"0":"post-5003","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-amerike"},"yoast_head":"\n